2025. 11. 12
2025.12.11 Pre-Opening Event
"Where Luxury Meets Softness — Now in Minami-Aoyama."
Starting today, November 12, Air Kaol unveils its Pre-Opening at SUPER ZERO Lab.
Experience the refined comfort once exclusive to Gifu and Fukushima,
and indulge in the elegance of true Japanese craftsmanship.
For more details, please visit our official Instagram account https://www.instagram.com/super_zero_lab/
……
2025. 11. 07
2025.11 NOTICE OF HOURS& EVENT CALENDAR
We would like to inform the following upcoming events Hankyu Umeda x Asano Kanako Kajihara Popup Event: Oct 29th~ Nov4th Pre-opening Event at Minami Aoyama SUPER ZERO Lab: Nov12th Takasaki Takashimaya x Asano Kanako Kajihara Popup Event: Nov19th~ Dec25th For more information, please check our official Instagram @super_zero_lab ……
2025. 10. 29
ASANOKANAKOKAJIHARAxHankyu Umeda POPUPEVENT Beging Now! 「COZY＆FLUFFY」
The POP UP event “COZY & FLUFFY” by ASANO KANAKO KAJIHARA is now open at the Hankyu Umeda Main Store 1F Kotokoto Stage 12, from October 29 (Wed) to November 4 (Tue), 2025. Discover soft, high-quality textiles woven with SUPER ZERO® yarn and crafted by Japanese artisans. Designed by Kanako Kajihara, these works express the beauty of “modern wabi-sabi” through natural materials and warm tones. COZY＆FLUFFY | 売場ニュース | 阪急うめだ本店 | 阪急百貨店 ……
2025. 08. 01
Summer Limited Gift Event 「The Beauty of Coolness in a Gift」
From August 1–20, we are hosting a special summer gift event! During this period, customers who purchase a KASUMI Anytime Towel will receive a limited-edition summer gift box free of charge. The KASUMI Towel combines a soft, airy touch, excellent absorbency, and elegant designs inspired by traditional Japanese patterns such as Tei-Tsunagi and Shippo. Made in Japan with the finest quality, it offers supreme comfort and gently accompanies your summer days. A perfect gift for loved ones—or a special treat for yourself. Shop online here: ……
2025. 07. 18
Summer Limited Event 「Experience the Art of Cool Elegance」
From July 18–24, SUPER ZERO Lab in Minami-Aoyama is hosting a special summer event. Experience the newly dyed stoles crafted by Uchida Dye Works, while enjoying a refreshing cup of cold tea. Inside the store, an immersive video installation will showcase the dyeing process and production scenes. Savor a serene moment with exquisite Japanese craftsmanship and a refreshing cup of cold tea.
2025. 11. 12
2025.12.11 Pre-Opening Event
"Where Luxury Meets Softness — Now in Minami-Aoyama."
Starting today, November 12, Air Kaol unveils its Pre-Opening at SUPER ZERO Lab.
Experience the refined comfort once exclusive to Gifu and Fukushima,
and indulge in the elegance of true Japanese craftsmanship.
For more details, please visit our official Instagram account https://www.instagram.com/super_zero_lab/
……
Toward Beyond Zero
“SUPER ZERO Lab” shows the beauty and value of
Japanese traditions to the world while striving to create
innovation for the future in a salon style lab store.
Here, we introduce the artistry and craft from
Japan’s long tradition and wisdom,
to become a source of inspiration for innovation towards the future.
As a store, lab, and event space,
we aim to fuse the essence of Japan’s mazenbi,
the concept of true beauty and goodness,
with a multicultural perspective.
We encourage visitors to engage with the space,
and help foster the emergence of new businesses
and their successors.
By encouraging diversity,
we hope to create opportunities that pave the way for
the future of Japanese manufacturing regions
and artisans as well as the world.
2025
AUTUMN
WINTER
Here we showcase within this lab space the collaboration between several Japanese artisans and sustainability projects.
They are the following
We hope that by experiencing from diverse perspectives, it will inspire and expand your creativity.
Asano Nenshi Co., Ltd.,
Yabashi Holdings Co., Ltd.,
and KAJIHARA DESIGN STUDIO
have collaborated to operate the “SUPER ZERO Lab”
as a hub for inspiring innovation in traditional culture,
multicultural coexistence, and regional revitalization.
Here, we will introduce Japanese regional tradition and culture,
in order to help revitalize and preserve local industries
and tourism in manufacturing areas.
