NEWS & EVENTS

「ANoTHER IMPERIAL HOTEL」Announcing Collaboration Event and Towel with The Imperial Hotel and SUPERZEROLab!

2024. 10. 07

  • EVENT
  • NEWS

「ANoTHER IMPERIAL HOTEL」Announcing Collaboration Event and Towel with The Imperial Hotel and SUPERZEROLab!

(Nov 3-6) The Imperial Hotel is announcing the opening of their new online mall, "ANoTHER IMPERIAL HOTEL," and to celebrate we will hold a pop-up event from November 3rd to November 6th!  At this event, you can explore the world of "ANoTHER IMPERIAL HOTEL" through exhibits, sampling Imperial Hotel's famous cuisines, and attend a talk event featuring representatives from four companies that collaborated in creating an original designed towel with Kanako Kajihara! Come celebrate the wonders of Japanese culture and design, with the Imperial Hotel here at SUPERZEROLab! ……

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Bringing Back Thinking with Factories for the Future Symposium: 「The Future of Thread Manufacturers」 Engage with Factory Workers Directly to Hear their Stories

2024. 09. 24

  • EVENT
  • NEWS

Bringing Back Thinking with Factories for the Future Symposium: 「The Future of Thread Manufacturers」 Engage with Factory Workers Directly to Hear their Stories

(Oct 24 1:30-4:30 pm) Join us for our second symposium event, featuring thread manufacture Asano Nenshi Co., Ltd. In 2007, they developed the magical thread"SUPER ZERO" and launched their towel line "Air Kaoru." In 2023, they opened the "Futaba Super Zero Mill," to help promote the revitalization of Fukushima following the Great East Japan Earthquake and Tokyo Electric Power Fukushima Daiichi Nuclear Accident. While learning about the creation process of threads, we encourage you to think about the role of factories and the relationship between "people, things, and actions". ……

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CRAHUG 「Exploring Japanese Craftsmanship: A Journey through Craft」Talk Show

2024. 09. 05

  • EVENT

CRAHUG 「Exploring Japanese Craftsmanship: A Journey through Craft」Talk Show

(Aug 9 - 22) Introducing CRAHUG’s next event! Join us on August 10th, as we hold a talk session with CRAHUG’s Kanako Kajihara, sharing travel stories while learning about Japanese craftsmanship!

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DESIGNSETTASANGO 「Making the SETTA the Standard of the World」Custom Setta Event with Coffee

2024. 07. 18

  • EVENT

DESIGNSETTASANGO 「Making the SETTA the Standard of the World」Custom Setta Event with Coffee

(Jul 2 - Aug 14) Introducing our next event with DESIGNSETTASANGO, a Japanese setta sandal brand and cafe. Join us on July 21, to make custom setta using leftover fabric from COQ by Kajihara Kanako!

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COQ Breathing Deeply Within Nature

2024. 07. 12

  • EVENT

COQ Breathing Deeply Within Nature

(July 15 - 20) Introducing our next event with sustainable textile brand COQ. Directed by Kanako Kajihara and inspired by Hokkaido's nature, COQ emphasizes the importance of eco-conscious design.

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2024. 10. 07

  • EVENT
  • NEWS

「ANoTHER IMPERIAL HOTEL」Announcing Collaboration Event and Towel with The Imperial Hotel and SUPERZEROLab!

(Nov 3-6) The Imperial Hotel is announcing the opening of their new online mall, "ANoTHER IMPERIAL HOTEL," and to celebrate we will hold a pop-up event from November 3rd to November 6th!  At this event, you can explore the world of "ANoTHER IMPERIAL HOTEL" through exhibits, sampling Imperial Hotel's famous cuisines, and attend a talk event featuring representatives from four companies that collaborated in creating an original designed towel with Kanako Kajihara! Come celebrate the wonders of Japanese culture and design, with the Imperial Hotel here at SUPERZEROLab! ……

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CONCEPT

Toward Beyond Zero

“SUPER ZERO Lab” shows the beauty and value of
Japanese traditions to the world while striving to create
innovation for the future in a salon style lab store.

Here, we introduce the artistry and craft from
Japan’s long tradition and wisdom,
to become a source of inspiration for innovation towards the future.

As a store, lab, and event space,
we aim to fuse the essence of Japan’s mazenbi,
the concept of true beauty and goodness,
with a multicultural perspective.
We encourage visitors to engage with the space,
and help foster the emergence of new businesses
and their successors.

By encouraging diversity,
we hope to create opportunities that pave the way for
the future of Japanese manufacturing regions
and artisans as well as the world.

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LOOKBOOK

2025

AUTUMN
WINTER

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LOOKBOOK ARCHIVE

THE LAB

Here we showcase within this lab space the collaboration between several Japanese artisans and sustainability projects.

They are the following

  • Exhibiting samples of “SUPER ZERO” specialty spun yarn, fabric, and products by Asanonenshi Co., Ltd.
  • Display of samples from Japanese architectural materials, furniture, and lacquer ware by Yabashi Holdings Co., Ltd..
  • Showcasing fabrics and sustainability initiatives by Kajihara Design Studio Co., Ltd.

We hope that by experiencing from diverse perspectives, it will inspire and expand your creativity.

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ABOUT US

Asano Nenshi Co., Ltd.,
Yabashi Holdings Co., Ltd.,
and KAJIHARA DESIGN STUDIO
have collaborated to operate the “SUPER ZERO Lab”
as a hub for inspiring innovation in traditional culture,
multicultural coexistence, and regional revitalization.
Here, we will introduce Japanese regional tradition and culture,
in order to help revitalize and preserve local industries
and tourism in manufacturing areas.

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ART DIRECTOR 梶原 加奈子

CREATIVE DIRECTOR

Kanako Kajihara

PROFILE DETAILS

ACCESS

ADDRESS
〒107-0062
Tokyo, Minato-ku, Minami-Aoyama 5-7-21, Akutagawa Aoyama Building 1F
ACCESS
3 minutes walk from Exit B3 of Omotesando Station
on Tokyo Metro Ginza Line, Chiyoda Line, and Hanzomon Line.
TEL
03-6869-5551
E-MAIL
contact@asanen.co.jp
OPENING HOURS
11:00~19:00
PARKING
1 spot (reservation required)

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