(Nov 22 –  Dec 2) Introducing our next POP UP event KISO! Featuring loungewear and other items made from botanical dyes sourced from the Kiso River area, the collection embodies soothing colors and comfortable, easy-to-move shapes. Designed to nurture both body and mind, the pieces include skin-friendly materials with calming hues, marshmallow-soft textures, and cashmere innerwear perfect for the season. Come experience the gentle, luxurious touch of KISO's creations and find comfort in every detail!
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(July 15 – 20) Introducing our next event with CRAHUG featuring winter cold-weather items, with a focus on scarves and stoles. On November 9th, there will be a special event, the CRAHUG Session, offering a chance for makers and consumers to have a discussion about Japanese craft making. We will showcase a curated selection of stoles from Japanese artisans, designed to add warmth and beauty during the winter months. Come experience the warmth of Japanese craftsmanship firsthand!

(Nov 3-6) The Imperial Hotel is announcing the opening of their new online mall, "ANoTHER IMPERIAL HOTEL," and to celebrate we will hold a pop-up event from November 3rd to November 6th!　 At this event, you can explore the world of "ANoTHER IMPERIAL HOTEL" through exhibits, sampling Imperial Hotel's famous cuisines, and attend a talk event featuring representatives from four companies that collaborated in creating an original designed towel with Kanako Kajihara! Come celebrate the wonders of Japanese culture and design, with the Imperial Hotel here at SUPERZEROLab! ……

(Oct 24 1:30-4:30 pm) Join us for our second symposium event, featuring thread manufacture Asano Nenshi Co., Ltd. In 2007, they developed the magical thread"SUPER ZERO" and launched their towel line "Air Kaoru." In 2023, they opened the "Futaba Super Zero Mill," to help promote the revitalization of Fukushima following the Great East Japan Earthquake and Tokyo Electric Power Fukushima Daiichi Nuclear Accident. While learning about the creation process of threads, we encourage you to think about the role of factories and the relationship between "people, things, and actions". ……

(Aug 9 - 22) Introducing CRAHUG’s next event! Join us on August 10th, as we hold a talk session with CRAHUG’s Kanako Kajihara, sharing travel stories while learning about Japanese craftsmanship!