2025. 03. 31
SUPERZERO Lab Opens in Futaba Superzero Mill
Starting in April, SUPERZERO Lab will open at Asano Nenshi Futaba Super Zero Mill in Fukushima. This facility symbolizes the revitalization of Futaba Town and aims to contribute to its growth. Through SUPERZERO, we hope to share new values both in Japan and throughout the world. We look forward to building the future of Futaba Town together and are excited to welcome you to our store in April! ……
2024. 11. 26
「CRAHUG」Japanese Artisanal Knitwear and Down Jackets POP UP Event
(Dec 3 – 16) Introducing our next event with CRAHUG featuring winter cold-weather items, with a focus on down jackets and knitwear to help you brave the harsh winter cold! We’ll present a carefully curated selection of winter essentials, including high-quality down coats made by specialty heritage manufacturers. From functional town wear with features like waterproofing, water-repellent, and breathability, to knitwear crafted from premium materials like alpaca and cotton, you’ll find a variety of styles and brands. Don’t miss this chance to experience the craftsmanship up clos……
2024. 11. 19
KISO 「Coloring Life with Japanese Towels and Natural Dye Clothing」POP UP Event
(Nov 22 – Dec 2) Introducing our next POP UP event KISO! Featuring loungewear and other items made from botanical dyes sourced from the Kiso River area, the collection embodies soothing colors and comfortable, easy-to-move shapes. Designed to nurture both body and mind, the pieces include skin-friendly materials with calming hues, marshmallow-soft textures, and cashmere innerwear perfect for the season. Come experience the gentle, luxurious touch of KISO's creations and find comfort in every detail!
……
2024. 11. 08
「CRAHUG」Feel the Coziness: Japanese Scarf Exhibition
(Nov 18 – 21) Introducing our next event with CRAHUG featuring winter cold-weather items, with a focus on scarves and stoles. On November 9th, there will be a special event, the CRAHUG Session, offering a chance for makers and consumers to have a discussion about Japanese craft making. We will showcase a curated selection of stoles from Japanese artisans, designed to add warmth and beauty during the winter months. Come experience the warmth of Japanese craftsmanship firsthand!
2024. 10. 07
「ANoTHER IMPERIAL HOTEL」Announcing Collaboration Event and Towel with The Imperial Hotel and SUPERZEROLab!
(Nov 3-6) The Imperial Hotel is announcing the opening of their new online mall, "ANoTHER IMPERIAL HOTEL," and to celebrate we will hold a pop-up event from November 3rd to November 6th! At this event, you can explore the world of "ANoTHER IMPERIAL HOTEL" through exhibits, sampling Imperial Hotel's famous cuisines, and attend a talk event featuring representatives from four companies that collaborated in creating an original designed towel with Kanako Kajihara! Come celebrate the wonders of Japanese culture and design, with the Imperial Hotel here at SUPERZEROLab! ……
2025. 03. 31
SUPERZERO Lab Opens in Futaba Superzero Mill
Starting in April, SUPERZERO Lab will open at Asano Nenshi Futaba Super Zero Mill in Fukushima. This facility symbolizes the revitalization of Futaba Town and aims to contribute to its growth. Through SUPERZERO, we hope to share new values both in Japan and throughout the world. We look forward to building the future of Futaba Town together and are excited to welcome you to our store in April! ……
Toward Beyond Zero
“SUPER ZERO Lab” shows the beauty and value of
Japanese traditions to the world while striving to create
innovation for the future in a salon style lab store.
Here, we introduce the artistry and craft from
Japan’s long tradition and wisdom,
to become a source of inspiration for innovation towards the future.
As a store, lab, and event space,
we aim to fuse the essence of Japan’s mazenbi,
the concept of true beauty and goodness,
with a multicultural perspective.
We encourage visitors to engage with the space,
and help foster the emergence of new businesses
and their successors.
By encouraging diversity,
we hope to create opportunities that pave the way for
the future of Japanese manufacturing regions
and artisans as well as the world.
2025
AUTUMN
WINTER
Here we showcase within this lab space the collaboration between several Japanese artisans and sustainability projects.
They are the following
We hope that by experiencing from diverse perspectives, it will inspire and expand your creativity.
Asano Nenshi Co., Ltd.,
Yabashi Holdings Co., Ltd.,
and KAJIHARA DESIGN STUDIO
have collaborated to operate the “SUPER ZERO Lab”
as a hub for inspiring innovation in traditional culture,
multicultural coexistence, and regional revitalization.
Here, we will introduce Japanese regional tradition and culture,
in order to help revitalize and preserve local industries
and tourism in manufacturing areas.
